The deadline for nominations for CableFAX: The Magazine's 2008 Most Influential Minorities in Cable is July 3. Nominatenow. To learn more about CableFAX: The Magazine's awards programs, see a short note from our editor.
2008 CableFAXIES Awards
CableFAX: The Magazine's CableFAXIES Awards shouldn't be thought of as a way to pay tribute to an adjunct of the cable business, or an opportunity to recognize work that supports the somehow more tangible, essential, revenue-producing products wheeled out by cable operators and content producers. The CableFAXIES honor bread-and-butter business practices that just happen to be creative, but the emphasis is on business. A TV show will not be seen unless it is properly sold to affiliates, viewers and the media. A cable subscription will not be bought if the operator's marketing, public relations and community involvement efforts are not better than those hatched by satellite distributors and the telcos. This is business, plain and simple. As marketers and PR professionals know all too well, when a TV show tanks or cable subscribers churn, the marketing of the product often gets the blame. When a show's a hit or triple-play subscription sales are up, well, that's because the network's programming executives are risk-taking geniuses, or the operator's chief technical officer had some brainstorm in the wee small hours about optimizing broadband throughput. We're here to rectify that imbalance by saluting cable's outstanding communications...more»
Advertising Campaign for a Network or Cable Operator: Pico Adworks/Cablevision Mexico and MK Advertising WINNER: PICO ADWORKS & CABLEVISION MEXICO FOR "AND WITH YOUR DISH, DO WHATEVER YOU LIKE" Pico Adworks helped Cablevision Mexico attack its competitor, SKY, by focusing on that silly-looking gizmo attached to people's rooftops — the satellite dish. This admittedly negative ad campaign was launched in reaction to SKY's public mocking of...more»
Will GE Buy Yahoo? Now that Yahoo shares have fallen into the doldrums as prospects fade for a deal with Microsoft, market pundits revel in scoffing at this company and its management. But the critics are too quickly discounting Yahoo's iconic brand. As Yahoo states in its 10K, it’s "one of the most trafficked Internet destinations worldwide." Yahoo continues...more»
By the Numbers $161 billion: How much marketers and advertisers will spend on new media platforms by 2012, up 82% from this year, a report from PQ Media says. The platforms include...more»
HBO Campaigns for The Power of the Letter It's hard to imagine that life existed before the introduction of e-mail, mobile phones and instant messaging (trust us, it did). Letters written by hand were once the...more»
Direct Response Marketing: Univision Communications Winner: Univision Communications for "Connect with Univision Networks" Univision wanted to share with affiliates some success stories about its networks...more»
Integrated Marketing Campaign: DIY Network and YES Network WINNER: DIY NETWORK FOR BLOG CABIN Like any cable channel worth its salt today, DIY Network has a highly interactive, complementary Web site. But the 2.5 million monthly...more»
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